Eyeshadow primer is a makeup lovers dream. It makes sure your eyeshadow stays put and makes the color payoff more vibrant. Before I started watching youtube videos I had never even heard of it. It’s really one of those products that has slowly made its way onto the consumer market with the Urban Decay and Too Faced versions being the cult favorites. But when high end brands do something like this, drugstore brands can’t stay behind. Today we’re looking at the Milani eyeshadow primer. 
Milani eyeshadow primer
How much you pay for this product depends on where you buy it. In the US this retails for $5.83 via Amazon. In the Netherlands this retails for €8.49. The difference of course comes from the fact that this has to be imported as Milani is sold exclusively in the US drugstore. I bought mine while on a trip to the US, but if you’re not that lucky, then you can find this online in many places.
The Packaging
This definitely looks like a drugstore product in its packaging. In the US much makeup still comes packaged like this, while in Europe the shelves seem a little more sophisticated (Europe also has testers for almost everything, the US does not!). In any case, it gets the job done, but it’s nothing special.
The tube itself isn’t anything to write home about either. It’s a thin nib, like the Too Faced primer that I don’t really care for. I prefer the doe foot applicator of Urban Decay’s Primer Potion as it allows you to scrape out every last bit.
I didn’t end up swatching this for you, because there was nothing to see. With eyeshadow primer, a little goes a long way and so you only need a teeny tine drop which you can apply to both lids. This means that it’s pretty much invisible in a picture especially when you rub it in. This simply disappears against my skin.
Since this is a clear formula, this doesn’t do anything for correcting my natural lid color. So if you truly want my shadows to pop, I am still using my trusty MAC Paintpot in Painterly combined with a cream shadow for setting. That simply allows for better color pay off of my shadows, as well as better blendability.
Does it work?
The question is of course: does it work? Lo and behold the before and after pictures. Above you see my eyelook after it was freshly applied. Below the same eyelook almost 10 hours later. You can see a little bit of darkness in my crease where the liner shade possibly transferred a little onto my lid, but that’s it. The shadow has lost some of its shine and intensity, but in terms of making your eyeshadow stay put, this definitely gets the job done.
The Conclusion
Is this the drugstore eyeshadow primer everyone has been waiting for? Yes in terms of making shadows last. When it comes to ease of use I prefer a doe foot applicator. And that is also available in the drugstore. The NYX HD shadow primer works just as well and has a doe foot applicator. It is also more affordable at €6.99. So while a good product, I think there is another drugstore brand that does it better.
What is your favorite drugstore eyeshadow primer?
23 responses to “Milani eyeshadow primer”
Good review…..
I wish you a great weekend….
Xoxo
We are behind in everything!! Including drugstore packaging and testers. It’s really annoying!
The US is terrible when it comes to packaging! And why are there no testers?
Because we’re cheap? I have no clue! Ulta has testers and Sephora, but no drugstores. I know, really stupid.
[…] primer – This is popping up month after month as my eyeshadow primer of choice. I wrote a raving review about it last month, so check that out if you want to know […]
[…] Milani eyeshadow primer – Another repeat and this will take some time to switch up. I typically use up eyeshadow primer before moving on to another one. If you would like to know why this has become a staple for my makeup look, please read this review. […]
[…] Milani Eyeshadow primer – Yes and I am still doing a double prime on my lids. It’s just what I prefer. One primer, this one, makes my shadow stick and not crease. The other (my primer combo) cancels out veining and redness and provides a good base for shadow application. I know: very extra, but it works for me. […]
[…] Milani eyeshadow primer – This primer is still a great one, but I am noticing something over other primers I have used. Compared to other, high end primers that I have tried, this one seems to be running out much quicker. I’ve only been using this for a few months, but it’s already halfway gone. […]
[…] Milani Eyeshadow primer – A good affordable eyeshadow primer is difficult to find and I am still happy with this one by Milani. It is running out quicker than the more high end versions I’ve tried, but it still a great product to use. […]
[…] Milani eyeshadow primer – Still going strong! […]
[…] Milani eyeshadow primer – Another month, the same primer. I have been loving this. I just came to realize that I forgot to add my face primer, but that is still the Too Faced Hangover RX primer. That primer combo has been working great for me, so it doesn’t hurt mentioning it again. […]
[…] Milani eyeshadow primer – Does this still need an explanation? This is still going strong and I am still loving it. […]
[…] Milani eyeshadow primer – Another repeat from previous months. You know I like using an eyeshadow primer until it runs out before breaking into a new one, so this is still here for a few more months. […]
[…] Milani eyeshadow primer – My current go to eyeshadow primer. This has featured in many of these posts. […]
[…] me. The most successful eyeshadow primer I’ve tried at the most affordable price point is the Milani eyeshadow primer. But now there is a new contender. Catrice have released a new eyeshadow primer for their fall/ […]
[…] Milani eyeshadow primer […]
[…] Milani eyeshadow primer – Does this need any more introduction? I have been using this eyeshadow primer for months. Still love it. Still gets the job done. It is about to run out soon I think. […]
[…] Milani eyeshadow primer – Another product that is running low. This is on its last legs quite suddenly. I really like it and I have found it at an affordable price point on Beauty Bay so I think I may repurchase it as some point. However, for now, I still have some other eye primer left that I want to use first. […]
[…] Milani Eyeshadow primer – There are plenty of products that are nearly gone and this is another one. I think this is still a great product, but I am looking forward to moving on to something else. […]
[…] eyeshadow palettes, I cannot do this blog post and not mention some other eye related products. The Milani eyeshadow primer has been the only eyeshadow primer of the year, so that had to be in this blog post. But THE […]
[…] Milani eyeshadow primer (review) […]
[…] Milani Eyeshadow primer (review) […]
[…] and much less expensive even than one of my all time favorite eyeshadow primers at the drugstore by Milani. That remains a solid favorite but at €10 it is much more expensive for me to buy and also a lot […]