Too Faced Born This Way Ethereal Setting Powder review

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When I tried 7 cult loose powders that I had heard many people raving about over the years, the one that came out on top was this one! The Too Faced Born This Way Ethereal setting powder in translucent. It beat my favorite Catrice Nude Illusion Loose Powder off the thrown and to my shock I had not yet devoted a dedicated review to this stunning powder. Let’s make sure we change that, shall we?

Review: Too Faced Born This Way Loose Powder in Translucent

This setting powder doesn’t come cheap, but you do get a lot of product for the price point. Granted it is not the most you get. If you want the most bang for your buck I would recommend trying the RCMA no color powder as you get 85 grams of product for much less than what this goes for. However, that powder didn’t come out on top when I tried 7 loose powders back to back. The Too Faced powder retails for €33.65 and comes with 17 grams of product. That is still a decent amount and will last you at least 6 – 8 months with daily use.

What does this powder have to offer?

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I am always a bit skeptical with product promises, especially Too Faced’s. Their marketing is always geared to making the products sound unbelievable and they are quite aggressive in their approach. As far as makeup brands go, I dislike Too Faced’s marketing tactics perhaps the least. But that doesn’t mean they don’t do good products and sometimes get it right. This powder promises to make your makeup last while still looking natural and radiant. And I believe this does just that.

Anything noteworthy about the packaging?

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Good of you to ask, because yes, in fact, this loose powder comes with some of the best packaging I have ever seen. You know how messy loose powder can get, but with this powder you will have no issues with accidental spills. The reason for that? The sifter comes with a cap! Yup that’s right. Once you open this up you are not left with an exposed sifter spilling powder left and right every time you open the product. In fact, this comes with a plastic lid that closes off the sifter. This is the first loose powder I have seen that could be handy even for travel.

What does the powder do?

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Before we can establish what this powder can do, let’s have a look at a swatch. The powder is a very finely milled product that has a bit of a yellow undertone. I actually don’t mind that because I feel that looks very flatter on the skin provided the yellow shade is not too intense to make the powder too warm toned. While this powder promises a glowy finish there is no detectable sparkle, shimmer or glitter particles to be found in the product itself. When swatched this looks like a very powdery, lightweight texture that would go on matte.

How does this powder look like on the face?

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As you can see here, the powder definitely sets my makeup in place. Any shine is reduced to a minimum, and in the video I did (see link above) you can see that even after 8+ hours of wear this powder still makes my makeup look flawless. This never looks cakey or heavy and it is easily applied to the face. The powder gives off a very natural finish and adds to creating a skin like finish of my makeup. My only gripe? While the lid on the sifter is ingenious against spillage it kind of does its job too well as I find it difficult to get product out of the container as a result. But that is a minor, minor issue.

My final thoughts

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The Too Faced Born This Way Ethereal Setting Powder is one that really surprised me. On my dry skin most loose powders look dry and cakey and make my makeup look worse instead of better. Not this powder. It is lovely one the skin, makes my makeup last but without making my makeup into a cakey mess even after hours of wear. This is therefore a great powder, even if you have dry skin. If you think this shade may be too light for you: the brand even does this in two darker shades. So there is something here for everyone.

Would I recommend that Too Faced loose powder?

I for sure do! If you are like me and you struggle with finding a loose powder that works on your dry skin this is a great one. I cannot attest to how this will work on other skin types though so I hope you can find other reviews that better match your skin needs in case you do not have a dry skin type like I do. However, I think this could be a great all rounder powder that appeals to many people. It beat many other, much more expensive powders for me when I put it in that trial video.

What is your favorite loose powder?

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