Who wasn’t trying cream bronzer in 2022? I think everyone was, at least I was and I found a few I really liked. The Rare Beauty instantly comes to mind.
Because I liked that so much, I decided to try a new one! The EM Cosmetics So Soft cream bronzer is presented as a 2-in-1 bronze & sculpt product that sounded like I might like it.
Yes I know the owner of EM Cosmetics has became quite controversial in the past few months. However I bought this product before those issues came to light and will be reviewing the product as is.
Review: EM Cosmetics So Soft Multi Faceplay Bronze + Sculpt Terra
This bronzer comes in only 4 shades and the shade Terra is the lightest one. It is also a quite expensive product at €30. It is more expensive than the Rare Beauty but it does come with a full gram more product.
What does this bronzer have to offer?
So unlike most cream bronzer this one should be able to do it all. According to the brand you can bronze and contour the face with just one shade. Which is strange because you usually need a cooler tone for sculpting than you would bronzing.
Even thought this has a full gram more product it feels like I am getting less. Why? Because this bronzer is so melty that it gets everywhere. You just use more product every time you use it due to the consistency.
What does this bronzer swatch like?
Here you can see it in a swatch and you can see how intense this is. It just glides on and it is so pigmented that I feel I can easily overdo it. The texture is really rich and creamy and feels more like a skincare product than makeup.
What I dislike though is the shade: it is sooo warm and just a bit too deep for my fair skin. Combined with the creamy formula and you get a product that can look like too much too easily.
What does this look like on the cheeks?
Here you can see how this product just has the wrong undertone for me. It nearly looks green against my skin and just looks completely off. As a bronzer I can make it work. As a contour? Not in the slightest.
Now you can manage this for sure despite the finicky texure. My favorite way to apply this is by first applying it on the back of my hand and then picking it up with a brush.
While this doesn’t require warming up on the back of your hand, other methods of application simply don’t work. If you apply it straight from the stick or dab your brush into it, you get too much product and it is difficult to control.
Should you buy the EM Cosmetics So Soft cream bronzer?
This looks pretty on for sure, but I need a bit more than just pretty. I also want products that are easy to use. This is not that. It just takes up too much brain space and I feel I waste product as I am using it.
Another thing my bronzers need is a good shade and this just isn’t it. The line feels a bit restrictive. For a line that promises to both bronzing and contouring, not a lot of thought seems to have been put in the shade selection.
If you were thinking of purchasing then maybe you are better off trying something else. Not just because I don’t love this as much as I had hoped, the brand also has expensive shipping fees and their shipping to the EU is quite cumbersome. At the end of the day I just don’t feel it is worth it.