H&M Beauty matte lipstick review

H&M beauty matte lipstick cream lipstick review swatch makeup look fair skin drugstore

Time for a lipstick review! I really should do these more often, but I always forget. But that’s why this month I thought we could change that up and review some H&M Beauty lipsticks. Yes H&M does makeup and their lipsticks are genuinely quite good. I tried their cream lipsticks in the past and like them a lot, but shades weren’t all perfect for me. That’s why I thought I could try again with not only some new shades, but also a new formula. Because H&M also does some matte lipsticks and I hadn’t tried those yet. Let’s review some lipsticks.

Review: H&M Beauty matte & cream lipstick To The Nines, Follow My Lead, London Season, I’m in Choc

In this selection I went for 1 cream and 3 matte lipsticks. These retail for €9.99 a piece and can be bought through the H&M website. In some places, if the store is big enough the H&M beauty line is also carried in brick and mortar stores, but this is only available in select places and not in all territories. Your best bet is therefore to shop these online or through the H&M app. Many of the H&M products are quite worth it and they are priced reasonably as well at a mid to high drugstore price point.

What do these lipticks have to offer?

H&M beauty matte lipstick cream lipstick review swatch makeup look fair skin drugstore

The H&M line has some great simple but effective packaging. You can easily tell the matte and cream lipsticks apart. The matte lipsticks are a matte black tube with a color sticker on the bottom depicting the shade. A bit boring perhaps, but effective. The cream lipsticks have far better packaging with the white and gold tube. It looks classier and a little bit more high end and luxurious. There is no difference in price point between the matte and cream shades, so depending on where your preferences lie you will always have a nicely priced lipstick. The matte range comes in 14 shades. The cream lipstick in 10.

What are the shades like?

H&M beauty matte lipstick cream lipstick review swatch makeup look fair skin drugstore

Whenever I try a new lipstick range I love trying a dark, a bright and a nude. That way I can really get a feel for how the formula performs across the different shades. This can be different as different colors can effect how a color wears and looks on the lips. The matte lipstick I bought in a dark vampy plum, a bright pink and a light nude pink. The cream lipstick is in a nude brown shade which was sold out when I bought my first batch, but it is one of the more popular shades, so I wanted to try it as I did like the formula.

What do these lipsticks swatch like?

H&M beauty matte lipstick cream lipstick review swatch makeup look fair skin drugstore

As you can see here the lipsticks all have great pigmentation. The colors are saturated and go on full on in one swipe. The darkest color has some patchiness it seems and as you can see below that patchiness sadly transfers to the lips when you wear it. The other shades all look even and even though most of these shades are matte, you can see these still have a bit of a sheen to it. The cream lipstick is definitely more creamy and shiny than the other three though. Now let’s look at these on the lips.

How do these lipsticks apply to the lips?

H&M beauty matte lipstick cream lipstick review swatch makeup look fair skin drugstore
H&M Beauty cream lipstick I’m in Choc

First up is I’m in Choc. This is the cream lipstick I am showing you today. As you can see this is a brown tone but it is a flattering brown tone. It is a great neutral shade that can go with very many looks. And because this is a cream lipstick it has a pretty finish too. It’s not very longwearing though but you can last until lunch time quite easily. I’d say you get a good 4-5 hours of wear out of this.

H&M beauty matte lipstick cream lipstick review swatch makeup look fair skin drugstore
H&M Beauty matte lipstick London Season

But the shade I truly fell in love with? London Season! This matte lipstick has a stunning nude pink shade with a mauve undertone. It is quite possibly one of the best mauve pinks I have ever found. This is flattering, goes with everything and the formula is great. I often don’t like my nude lipsticks to be matte, but this still feels comfortable and has a great wear time to boot.

H&M beauty matte lipstick cream lipstick review swatch makeup look fair skin drugstore
H&M Beauty matte lipstick Follow my Lead

Another great shade is Follow My Lead. I thought this was a bright fuchsia pink when I bought it, but it turned out to be a bright pink coral instead. Even if it wasn’t what I had expected, I still feel it was a pretty shade on. I just don’t wear a lot of corals and I have a few that I like already in my makeup collection. So I did end up decluttering this, but mainly because I already own too many similar things, not because this is not a good lipstick. If you are looking for a good bright coral, this is a good one.

H&M beauty matte lipstick cream lipstick review swatch makeup look fair skin drugstore
H&M Beauty matte lipstick To the Nines

The big disappointment here was perhaps To The Nines. I love these deep dark vampy shades for sure, but I often find the formulas to be quite difficult. Either they don’t wear down very prettily, or like this one: they look patchy. This shade sadly catches onto every line and texture your lips might have. I love the depth this has though and for a dark shade it isn’t too berry, but more of a dark red. Those are hard to come by in any lipstick line, but at the drugstore even more so.

My final thoughts

In the end I think the H&M lipsticks are really good and it is sad not more people are familiar with them. If you are looking for a more affordable lipstick then I think they are a good go to brand for any lipstick shade: from reds to dark vampy shades and especially in the nude selection. If you want to try a great lipstick formula either matte or cream that doesn’t break the bank then definitely give them a whirl. It’s worth a shot.

Would I recommend the H&M Beauty lipsticks?

Now that I have tried both formulas I can definitely answer that question with an affirmative response. Yes these are worth. The formulas are great, the shade selection is good and these lipsticks are pigmented as well as longwearing. The mattes more so than the creams, but that is to be expected. I am really happy I found two outstanding nude tones that I know I will go back to again.

Have you tried any H&M Beauty lipsticks?

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