My obsession with cream blush is real and one of the first ones I purchased to dabble into and discover the world of all things cream blush was Tower 28’s BeachPlease cream blush in Happy Hour. These were so hyped up last year and Tower 28 as a brand is one that a lot of people seem to be raving about. By now I have tried some lipgloss and this blush and I know I would like to try more from the brand. Their bronzer and SPF skin tint are calling my name, but I wouldn’t mind picking up another one of these blushes and another gloss, that’s for sure. Let me explain why.
Review: Tower 28 BeachPlease Luminous Tinted Balm cream blush in Happy Hour
Tower 28 is a clean beauty brand from California that is a tad difficult to find if you live in The Netherlands. I first found them on Revolve, a clothing retailer that also sells quite some beauty brands that are more difficult to find. By now the brand is also stocked on Cult Beauty and I hope they will expand to an EU based retailer soon. At €23 this isn’t super expensive, nor is it super cheap. It is a mid range product that I would compare to the price point of MAC.
What does this cream blush have to offer?
I bought this blush when I was still very skeptical whether I would like cream blush. But seeing this on so many channels and end of 2020 favorites videos I decided to bite the bullet. Many people own and rave about the shade Magic Hour (which would be my next pick) but it is this blush purchase that made me realize that I prefer a cream formula blush if it is a brighter shade. This product is a multi-use product according to the brand. Apart from cheeks, you can also use this as a lip tint. I haven’t used mine as such as I really bought it to be a blush on me.
What is the shade like?
The shade I purchased is Happy Hour. I bought it after I watched Jen Phelps swatch all the shades she had. It was my first time seeing this bright pinky coral and I just knew: that is going to be the one. It reminded me a lot of some of my favorite brighter powder blushes that I love wearing in the summer time. Once it arrived I felt this even upped the anti from my powder blushes: this is more wearable, more blendable and therefore a much more year-round and universally flattering shade than I had initially expected. It is bright, but not too bright. It sheers out beautifully and the shade pulls more pink on me instead of orange making it go perfectly with my cool to neutral undertone.
What does this product look like swatched?
The swatch just says it all really: this is a soft formula that blends into the skin seamlessly. The shade is a pinky coral that just really works well on my skin to give that bright, healthy flush. Once applied this is still glowy looking but not too wet looking. It is just perfect for that everyday natural look that I love. Formula wise it feels buttery smooth and this melt onto the skin. If you are looking for a dupe, then try one of the Milani Cheek Kiss cream blushes. They have a very similar formula I find, but have a stronger pigment to them that takes more time blending in.
What does this look like applied to the cheeks?
With this blush feeling so buttery smooth, I was afraid this may not last very well on my cheeks but here again, I was surprised. Not only does it blend beautifully onto the skin as you can see in these before and after pictures, but it also lasts all day. It just gives this really pretty flushed look, which is exactly why I love wearing cream blush. It think out of all the shades available this shade may also be perfect for almost everyone. There are 6 shades available, but most are very warm toned or quite deep. This is light enough to work on my fair skin, but if you build it up a deeper skin tone will also be able to get away with this. The shade pulls more cool toned on me, but if you have a warmer undertone than the warm tones in this blush will come to the forefront. I am not a believer in ‘shade-adapting’ products, but this is one that comes close.
My final thoughts
Tower 28’s BeachPlease cream blush in Happy Hour is a stunner of a product. I wish more people would talk about them and then this shade in particular. When it comes to all the boxes I want a blush to tick, be it a cream or a powder, this one does all of that. The formula is easy to work with, it lasts well on the cheeks and the shade is a stunning one against my fair skin. I am very much in love with it and I am very happy that I have this in my shop my stash again.
Would I recommend the Tower 28 cream blush in Happy Hour?
Yes I most definitely would. This shade is stunning and great for almost everyone. I wish it was this shade that was hyped up more than the more neutral tone. With 6 shades available you may very well be able to find a shade that works for you even if this brighter option doesn’t appeal to you. It can be a bit expensive though, so it also greatly depends on your budget whether this is worth getting.