Is indie makeup always better? If you were to read certain reviews or watch certain Youtube channels you may think so. But I feel this isn’t always the case. Let’s explain why.

Don’t get me wrong, I love my indie makeup, but I also understand why some people say they feel disappointed with some of the products they have bought. And that has to do with what indie brands are, how and why they are hyped up, and the way the beauty industry has developed and the customers the indie brands now attract and the expectations they have. Hope you enjoy the video!