Lots of new makeup releases have been announced in recent weeks and once a month I like to create an overview of what’s out there and what stands out to me. And this time round there was a LOT. So we’re doing a classic Will I Buy It about lots of different makeup products that have just been announced or were just launched.

This is an XL edition where I chat about a bunch of different brands. There’s luxury brands, indie brands and drugstore brands. What makeup releases stand out to me and what are the things I feel we can skip? Let’s chat!