Persona Cosmetics Identity I eyeshadow palette

persona cosmetics identity I eyeshadow palette review swatch makeup look application fair skin

You all know that I love a good neutral palette and when I find one that I love, I like sharing it with the world. Therefore I would like to introduce you to the Persona Cosmetics Identity I eyeshadow palette. This is the best neutral palette I have tried in the past year and I just hadn’t gotten around to reviewing it yet. But I thought it was time to change that. I bought the palette in fall 2020 and have been loving it ever since. So let’s have a closer look and let me explain to you why I think this is one of the best neutral palettes on the market.

Review: Persona Cosmetics Identity I eyeshadow palette

Before we get to the review, we need to discuss availability. The brand is sold at Ulta in the US but I bought the palettes from their official website. The Identity I went through a bit of a rebrand and the packaging is now more like the Identity II. It has also gone up in price ever so slightly, but that worked out for me quite well. Because buying both palettes together meant I qualified for free shipping and as luck would have it, customs didn’t charge me extra for my purchase either. So for once I bought something from the US as the actual retail price it goes for! Of course the EU customs laws just changed so I don’t think you can get this kind of deal anymore.

What does this palette have to offer?

persona cosmetics identity I eyeshadow palette review swatch makeup look application fair skin

Did I need another neutral palette? No of course not, but after hearing Kelly Gooch rave about the brand for so long I wanted to see for myself. Apparently this palette is formulated specifically with brown eyes in mind and since that is what I have I was wondering whether this would work. I had heard great things about the shimmer formula especially and I really liked how there is versatility in the shades, but it doesn’t go beyond an intense dark brown, rather than a black which is what most palettes like this would feature. So for me, this palette ticked off a lot of boxes in just 12 pans and so I figured it would be a good one to try.

What is the color story like?

persona cosmetics identity I eyeshadow palette review swatch makeup look application fair skin

Let’s just get straight into one of my favorite parts about this palette: it is 12 pans and there is an equal split between mattes and shimmers! I love that as I feel I get the most looks out of a palette with an equal amount of shimmers and mattes. The mattes and shimmer shades you get also make sense. There are two bone colored shades in a matte and a shimmer (one for blending, one for highlighting). There there are 4 mid toned shimmers ranging from soft golds, to rosy, to taupe and bronze in the top right corner. To go with those shades you get 4 mattes int he bottom left corner that can go well with these shimmers. Notice how the mattes and shimmers never skew too far off the neutral spectrum even though they look a bit more plum, or orange or taupe? Nothing is ever too warm or too cool, making it super wearable. Then there are the two deepest shades: again a shimmer and a matte. If that isn’t a neutral color story that will get you to do it all, I don’t know if there ever will be another.

What do these shadows look like in a swatch?

persona cosmetics identity I eyeshadow palette review swatch makeup look application fair skin

Fingers swatches only tell you so much but as you can see here the pigmentation is on point. The mattes are stunning but a bit sheer. However, with a brush I find them easy to build up and the different undertones make them a breeze to work with. The shimmers are where it is at though. These shimmers are smooth, soft and so so intense. They do all have the same level of shimmer though: so unless you like an intense metallic high shine shade, these will not be up your alley. So this palette doesn’t feature a tonne of texture but for a neutral look I don’t always need that. What I love most about these shimmers though? That they look smooth even on my fairly textured lids. This palette is great for people with mature skin as it doesn’t emphasize any lines and it really looks even and opaque. Some palettes feature shimmers that just show texture very easily and these just don’t.

2 Looks, 1 Palette

You know I like to try every shade in the palette and for me this palette broke into two parts the minute I saw it. I knew that taupe shimmer had to be given a moment to shine so I built a more cool toned leaning look featuring that. The rosy shimmer in the top right corner was another stand out shade to me so I built a warmer, plum toned look around that. Here they are:

persona cosmetics identity I eyeshadow palette review swatch makeup look application fair skin
Cool toned look
persona cosmetics identity I eyeshadow palette review swatch makeup look application fair skin

Can we just look at the gorgeousness that is this more cool toned look? It isn’t super cool toned though and that’s what I like about it. These shades were so easy to work with and they blended themselves. The shimmer went on like a dream and I really like how the look came together. This is a neutral look after my heart and I know I’ll go back to it often if I am stuck in a rut and I don’t know what to wear. It’s soft, it’s pretty, but it’s also defined and distinct looking. It is that soft glam look that I love for everyday wear.

persona cosmetics identity I eyeshadow palette review swatch makeup look application fair skin
Warm toned look
persona cosmetics identity I eyeshadow palette review swatch makeup look application fair skin

The second look I did was more warm toned. The palettes feature some plums but it may be good to know that these shades skew a bit warm toned. They are very pretty still though and for a warm toned look this isn’t so warm toned that I feel it clashes with my cool to neutral undertone skin. If I had to give just one critique of the palette it would be that the two matte crease shades are a touch deep for my skin tone. However, I ended up using the matte cream shade and that worked really well with blending those shades into my skin tone.

My final thoughts

The Persona Cosmetics Identity I eyeshadow palette is one that I had high hopes for and it totally lived up to my expectations. This is an easy to use, foolproof eyeshadow palette that is great for people that need something they can wear on the daily but without the fuss. I love how the shimmers are so smooth that they do not show any texture and fallout is very limited too. Where some intense shimmers fade throughout the day or simply start to fall down your face, these never do that and this is some of the most longwearing shadow I have tried on my hooded/ deepset eyes (though I do double prime my lids).

Would I recommend the Persona Cosmetics Identity I eyeshadow palette?

Yes I would! Now it does depend on where you live how easy it is to get so that of course factors into whether you should buy this or not. For me it was easy as I was interesting in trying both palettes on offer, but I think it is good to try and get to the free shipping limit if you are shopping internationally. But overall this is a great neutral palette that I think can work for lots of different people, not just if you have brown eyes and not just if you are super fair like me. It’s quit possibly one of the best allrounder palettes I have tried in a long time.

What is an allrounder neutral palette that you love?

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